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Involving Customers In New Service Development - Cover

Involving Customers In New Service Development

eBook - Series On Technology Management

Erschienen am 13.10.2006, Auflage: 1/2006
62,95 €
(inkl. MwSt.)

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Bibliografische Daten
ISBN/EAN: 9781908979773
Sprache: Englisch
Umfang: 332 S.
E-Book
Format: PDF
DRM: Adobe DRM

Beschreibung

This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services.Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars.Benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process.

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